What Affects the Number of Ads on Magfi Ads?
May 3, 2025
Magfi Ads is a digital advertising platform that works similarly to other digital advertising media. This situation ensures that the number of ads changes dynamically due to the following factors:
1- Seasonality
Seasonality in advertising is the planning of content and campaigns suitable for a specific season, period, or special day. Considering that consumer needs change at different times of the year, it is aimed that advertisements adapt to this change. For example, the increase in ice cream ads in the summer months and the prominence of coat and heater ads in the winter are examples of seasonality.
2- Campaign Objective and Use of the Excluded Sectors Feature
In Magfi Ads, there are 5 different campaign objectives: "Reach, Traffic, App Download, Survey, and Community Growth". 4 of these campaign objectives are for brands, while the "community growth" objective is for community ads.
Disabling the receipt of ads from any sector or ad type on the application means that no ads from the relevant sector or ad type will be published in your community. This situation directly affects your ad numbers and advertising revenue.
For example, while the ad density is very high in the "Finance and Cryptocurrency" sector, disabling the receipt of ads from this sector requires you to wait for suitable ads in other sectors.
3. Advertiser's Interest Targeting
Magfi Ads publishes targeted ads in the niche communities of you, our valued community managers. In this context, the interest area where the advertiser wants to publish the ad must be compatible with your community. For example, an ad targeting the "Education, exams, and books" interest areas is not published in a news-content community.
4. Advertiser Budget
Every advertiser has a budget suitable for their economic situation and goals. The advertiser's budget can be low or high. Magfi Ads, due to its system structure, allows advertisers to get higher views with higher budgets. The number of communities where the ad is published varies depending on this budget and indirectly on the number of views. Lower-budget ads are published in fewer communities, while higher-budget ads are published in more communities. In addition, the communities where the ad is published may also change in line with the budget. For example, a low-budget ad is generally not published in a community with a very high number of views. The reason for this is that Magfi Ads provides a balance between the fee it pays to community managers and the advertising budget; as you can appreciate, when an expenditure is made over the budget, Magfi incurs a loss.
5. Community Quality
Community quality is a metric determined by measuring the efficiency based on the click-through rate (click/view ratio) of the ads published in your community. Communities with low efficiency in ads have a low quality score, while communities with high efficiency have a high quality score.
When ad matching is done, communities suitable for the advertiser's targeting are sorted from top to bottom according to their quality score, and the matching is done this way. Communities with a high quality score are matched with ads from the top ranks. This situation also affects your ad count.
You can see your community quality in the section that opens when you click on your community in our application. To increase your community quality, you can be careful about publishing ads suitable for your community. Community quality measurement is only done for ads where clicks are counted (brand ads).
The content mentioned above affects the number of ads published in communities. However, there is another issue that has an impact on the number of ads:
Magfi is constantly growing, and dozens of communities join this family every day.
Magfi's inventory of communities from every category is growing day by day, and new communities continue to join Magfi. This situation causes the ratio of the number of communities registered to your account to the total number of communities to decrease. When you think in terms of hypothetical numbers; while yesterday you had a 1% share with 10 communities out of 1000, today you may have a 0.25% share among 4000 communities. A decrease in your ratio within the total number of communities can make it even more difficult for ads to be matched with your community. Although you may have a large ad inventory, the increasing demand for advertising revenue can affect ad numbers in an upward or downward direction.
So What Should You Do to Be Less Affected by This and Increase Your Ad Revenue?
1. Increase the Number of Your Communities
Opening new communities to get more ads is the easiest solution. When you increase your ratio in the general community inventory, you get more ads, and with more communities, you get more views. More views always mean more income.
2. Open Communities in Different Categories
Due to the dynamics of digital advertising, there may not be similar ad densities in every sector. At the same time, the number of ads in each sector can change due to seasonality.
You can open communities in different interest areas both to avoid being affected by sector-based changes in ad numbers and to earn more income. This method allows you to receive ads from different areas during periods when the effect of seasonality is high, instead of waiting for advertisers interested in a specific area.
3. Check the Community Quality, Excluded Sectors, and Ad Frequency Sections
The relevant sections directly affect the type and number of incoming ads. Checking these sections and giving your community more freedom in these areas will affect your ad count.
In Summary
There are many factors affecting the variability of ad numbers on the Magfi Ads platform. Among the main factors highlighted in this article are seasonality, campaign objectives, advertiser's budget, community quality, and interest area compatibility. In addition, the rapidly growing structure of the platform also directly affects ad matching. Situations such as advertisers' preferences and the exclusion of certain sectors can limit ad visibility. All these dynamics stand out as critical points that community managers should consider when developing strategies.